
January 1, 2007
Sniffers101 Wins Best New Product Award
Editors at Dog Fancy Magazine pick Sniffers101 over hundreds of new products
(Weymouth, MA) - Chomp Inc., the manufacturer of pet treats, training products and meal enhancers under the brands Yip Yap, Sniffers and Pit'r Pat announced that its new training product, Sniffers101 has been awarded a Best New Product Award from the Editors of Dog Fancy Magazine. The award announcement was published in the December 2006 issue.
"We're very honored by this award," said Ken Meyers, CEO. "We worked hard to make Sniffers101 a groundbreaking product we believe it's the first all-natural semi-moist formulation on the market and we know it's the only training product to use functional ingredients to help training sessions to be more productive. It means a lot to us to receive recognition for these innovations."
Sniffers101 was one of nine products chosen and the only consumable pet product selected as a winner. The editors of Dog Fancy review hundreds of product introductions each year and select those few that they deem to be the best new pet products on the market. Sniffers101 was cited for its product innovation and creativity.
Sniffers101 is an all-natural, semi-moist training product with a proprietary herbal formula that helps puppies and adult dogs relax and focus during training or when anxious and overexcited. It was developed by a certified trainer and formulated by a veterinary herbalist. A blend of the herbs Chamomile, Lavender and Lemon balm is used to help combat the age-old training impediments - distraction and excitability. The product contains real liver -- the top choice of trainers -- in soft, small bits. Each bag of Sniffers101 also includes a free redeemable dog training DVD custom developed for the brand.
Chomp's other products include the dog brands Yip Yap all natural, bone-shaped breath treats for dogs available in carry-along tins or larger sized boxes; Sniffers LifeStages (coming in May 07) all natural, semi-moist treats specially formulated by a veterinarian to include ideal ingredients for Puppy, Adult and Senior stages of a dogÕs life, available in stand-up pouches; Sniffers Shake-Ins (coming in May 07) all natural meal enhancers that are shaken over dog's food for taste and healthy digestion, available in 9 oz shaker bottles; and the cat treat brand Pit'r Pat¨ fish-shaped liver snacks that help freshen breath, available in pocket-sized tins.
Chomp's products are available at more than 15,000 pet, grocery, and retail stores across the country, as well as in 27 countries around the world. Among the stores that carry Chomp products are Petco, PETsMART, PetValu, Pet Supplies Plus, Stop & Shop, Giant Stores, Food Lion, Drs. Foster & Smith catalog and Petfooddirect.com.
About Chomp Inc.
Chomp Inc. was founded in 1999 by two former design professionals Sarah Speare and Lesley Lutyens. The management team includes CEO Ken Meyers, former co-founder and CEO of SmartFoods, Inc., VP Marketing and co-founder Sarah Speare, COO/CFO David Siewers and Senior VP of Sales Bill Englehart. Chomp is headquartered in Weymouth, MA. More information is available at www.chompinc.com.
Sniffers101 Wins Best New Product Award
Editors at Dog Fancy Magazine pick Sniffers101 over hundreds of new products
(Weymouth, MA) - Chomp Inc., the manufacturer of pet treats, training products and meal enhancers under the brands Yip Yap, Sniffers and Pit'r Pat announced that its new training product, Sniffers101 has been awarded a Best New Product Award from the Editors of Dog Fancy Magazine. The award announcement was published in the December 2006 issue.
"We're very honored by this award," said Ken Meyers, CEO. "We worked hard to make Sniffers101 a groundbreaking product we believe it's the first all-natural semi-moist formulation on the market and we know it's the only training product to use functional ingredients to help training sessions to be more productive. It means a lot to us to receive recognition for these innovations."
Sniffers101 was one of nine products chosen and the only consumable pet product selected as a winner. The editors of Dog Fancy review hundreds of product introductions each year and select those few that they deem to be the best new pet products on the market. Sniffers101 was cited for its product innovation and creativity.
Sniffers101 is an all-natural, semi-moist training product with a proprietary herbal formula that helps puppies and adult dogs relax and focus during training or when anxious and overexcited. It was developed by a certified trainer and formulated by a veterinary herbalist. A blend of the herbs Chamomile, Lavender and Lemon balm is used to help combat the age-old training impediments - distraction and excitability. The product contains real liver -- the top choice of trainers -- in soft, small bits. Each bag of Sniffers101 also includes a free redeemable dog training DVD custom developed for the brand.
Chomp's other products include the dog brands Yip Yap all natural, bone-shaped breath treats for dogs available in carry-along tins or larger sized boxes; Sniffers LifeStages (coming in May 07) all natural, semi-moist treats specially formulated by a veterinarian to include ideal ingredients for Puppy, Adult and Senior stages of a dogÕs life, available in stand-up pouches; Sniffers Shake-Ins (coming in May 07) all natural meal enhancers that are shaken over dog's food for taste and healthy digestion, available in 9 oz shaker bottles; and the cat treat brand Pit'r Pat¨ fish-shaped liver snacks that help freshen breath, available in pocket-sized tins.
Chomp's products are available at more than 15,000 pet, grocery, and retail stores across the country, as well as in 27 countries around the world. Among the stores that carry Chomp products are Petco, PETsMART, PetValu, Pet Supplies Plus, Stop & Shop, Giant Stores, Food Lion, Drs. Foster & Smith catalog and Petfooddirect.com.
About Chomp Inc.
Chomp Inc. was founded in 1999 by two former design professionals Sarah Speare and Lesley Lutyens. The management team includes CEO Ken Meyers, former co-founder and CEO of SmartFoods, Inc., VP Marketing and co-founder Sarah Speare, COO/CFO David Siewers and Senior VP of Sales Bill Englehart. Chomp is headquartered in Weymouth, MA. More information is available at www.chompinc.com.





