May 31, 2006

Chomp Receives Two Prestigious Awards

The FMI Retailer's Choice Award SBANE Innovation Finalist Award

(Weymouth, MA) - Chomp Inc., the manufacturer of the dog and cat treats Yip Yap, Sniffers and Pit'r Pat and the unique new dog training product Sniffers101 was recently named the recipient of two prestigious awards. First, at the Food Marketing Institute's (FMI) Annual Show May 7 Ð 9 in Chicago, attended by over 50,000 domestic and international food retailers, Chomp received the 2006 Retailers' Choice Award for Product Innovation in the Pet Product Category. Then on May 11, Chomp was named one of 15 finalists in the Smaller Business Association of New England (SBANE) 2006 Business Innovation Awards.

"It is an honor to be recognized for both product and business innovation, all in one week!" said Sarah Speare, President and Co-Founder of Chomp Inc. "Since our inception and launch in 2001 we have strived to succeed in both of these realms, so it has great meaning to the company to receive these honors and we proudly accept them on behalf of the Chomp team and our wonderful retail and business partners."

The FMI Retailers' Choice Award is held annually and is a global competition recognizing the grocery industry's most dynamic and innovative new food, beverage and consumer products. The awards were presented by FMI President and CEO Tim Hammonds during a special ceremony at the 2006 FMI Show, one of the world's largest food trade events. Chomp was selected for its innovation for creating a new category in the pet products segment, pet "candy", that is merchandised as impulse items at the check-out counters in grocery, pet and mass merchandise stores.

SBANE's Innovation Awards have recognized over 100 New England companies since 1986. This year over 170 companies were nominated and Chomp was one of 15 finalists selected. Finalists are recognized for not merely being successful, but for success due to innovation and thought leadership.

Chomp's dog and cat treat brands include Yip Yap breath mints for dogs, bone-shaped treats that freshen breath and are available in carry-along tins or jumbo boxes; Sniffers chewy beef or chicken and cheese snacks available in single serve bags or larger stand-up pouches; and Pit'r Pat fish-shaped cat "candy" that comes in a portable tin. The company's innovative new training product , Sniffers101, is an all natural herbal product with liver that helps dogs to be more calm and focused during training. Sniffers101 Ultimate Training Bits launched in May 2006.

Chomp's products are available at more than 15,000 retail, pet, grocery, convenience and drug stores across the country, as well as in 27 countries around the world. Among the stores that carry Chomp products are Petco, PETsMART, PetValu, Pet Supplies Plus, Bed Bath & Beyond, Stop & Shop, Giant Eagle, Meijer, Marsh, 7-Eleven, CVS and Petfooddirect.com.