March 30, 2007

Sniffers® Shake-Ins™ Meal Enhancers Introduced

The all natural product is shaking up mealtime for dogs

Weymouth, MA — Chomp Inc., the manufacturer of pet treats, and training products under the brands Yip Yap, Sniffers and Pit’r Pat announced today that it has introduced a new product line, Sniffers®Shake-Ins™, at the Global Pet Expo in Orlando, FL. The product is an all natural meal enhancer that is shaken over a dog’s food at mealtime.

Sniffers®Shake-Ins™ is the first dry, easy-to-use, no-mess addition to the growing category of meal enhancers. In consumer polling by Chomp, dry toppings were selected by consumers over gravies, powders and wet mix-ins based upon their preference for a “no mess” solution to adding flavor and variety to their dog’s meal. Dog nutritionists say that adding variety to a dog’s food is now part of a healthy diet. Sniffers®Shake-Ins™ contain all natural pieces of real baked chicken, real bacon or real liver as well as Inulin,  a natural source of soluble fiber for healthy digestion. Sniffers®Shake-Ins™ is also a good source of additional protein for dogs.

“Mealtimes just got more fun for dog owners and much tastier for dogs!” said Ken Meyers, CEO.  “This product is healthy, nutritious, and responds perfectly to the growing trend of people wanting to add more variety to their dog’s meals. It’s a great addition to the Chomp line as we expand into the food enhancement arena.”

Sniffers®Shake-Ins™ will be delivered to retailers in May, 2007 and will be sold in 9 oz shaker bottles. The suggested retail price is between $3.49 and $4.99.

Chomp’s other products include the dog brands Yip Yap® all natural, bone-shaped breath treats for dogs available in carry-along tins or larger sized boxes; Sniffers® 101 all natural, semi-moist liver training bits that use herbs to help calm and focus puppies and dogs during training or when anxious and overexcited, available in stand-up pouches; Sniffers®LifeStages all natural, semi-moist treats specially formulated by a veterinarian to include ideal ingredients for Puppy, Adult and Senior stages of a dog’s life, available in stand-up pouches; and the cat treat brand Pit’r Pat® fish-shaped liver snacks that help freshen breath, available in pocket-sized tins.

Chomp’s products are available at more than 15,000 pet, grocery, and retail stores across the country, as well as in 27 countries around the world. Among the stores that carry Chomp products are Petco, PETsMART, PetValu, Pet Supplies Plus, Stop & Shop, Giant Stores, Food Lion, Drs. Foster & Smith catalog and Petfooddirect.com.